Ophir Loyola Hospital concludes Pink October campaign with a day of care, emotion, and celebration of life
A day of celebration and welcome brings together patients, volunteers, and professionals in activities focused on self-esteem, services, and solidarity
Ophir Loyola Hospital concluded the Pink October campaign with a program full of well-being actions, emotion, and awareness, aimed at patients undergoing cancer treatment. The event featured the participation of staff, volunteers, health professionals, and patients, in a celebration marked by welcome, sharing experiences, and valuing life.
During the closing event, various free services were offered, such as relaxing massages, lymphatic drainage, podiatry, eyebrow design, and blood pressure measurement, in addition to cultural presentations and moments of reflection on the importance of prevention and early diagnosis of breast cancer.
The program was organized by a multidisciplinary team with the support of various hospital sectors - including Humanization, Nutrition, Psychology, Social Work, Occupational Therapy, Physiotherapy, Nursing, Ascom, Diep, the Mastology team, and the Volunteer Group - in addition to support from the General Directorate and the Oncology Institute.
According to social worker Rejane Martins, who was part of the organizing committee, this year's mobilization had significant internal and external involvement.
“We had support from the board, from the head of the Oncology Institute, Dr. Rafael Maia, and from various sectors within the hospital, as well as external partners like the store Só Modas and the volunteer group. It was a collective effort that involved many hands and a lot of love,” she emphasized.
Rejane also commented on the challenges and results of the action. “Our main challenge was to coordinate actions outside our governance, but the results exceeded expectations. We had massage therapy, drainage, educational activities, and, most importantly, joy on the faces of the users with everything that was developed,” she stated.
Dance teacher Roberta Modesto, 29 years old, a invited volunteer, moved the audience with her performance. “Pink October has a very important meaning for me because of my mother, who overcame cancer. Everything I do in actions like this is for her and for all women. Today was not just a dance, but a message of love, unity, and hope,” she said.
Among the patients, Maria Eunice Trindade Rocha, 54 years old, undergoing treatment for breast cancer since August 2025, reported how much the campaign has strengthened her self-esteem. “I came straight from chemotherapy and I feel very happy to participate. These actions help lift the spirits and show that we are not alone. The hospital welcomes me with so much care that I feel at home,” she stated.
HOL staff member Marlene Fonseca, 54 years old, also undergoing treatment for breast cancer, participated in the activities and reinforced the importance of support and faith during the process of facing the disease.
Volunteer Jandira Sampaio, 69 years old, responsible for dressing the patients for the symbolic parade, highlighted her pride in participating. “I feel very good to be able to help. We should never lower our heads - it’s about having faith in God and believing that we will get through this,” she said.
Present for the fourth consecutive year in the campaign, Sashenka Levtchenko, staff member of the Sexual Diversity Coordination of the Municipal Human Rights Secretariat of Belém, acted as the official presenter of the event. “I lost my mother to uterine cancer when I was 15 years old, and since then I have dedicated my life to bringing joy and welcome to those going through this. What drives me is love and the desire to make a difference,” she reported.
During the recordings, volunteer Kelly Martins also shared words of encouragement and faith, reinforcing the importance of actions like this to emotionally strengthen women in treatment.
For the Superintendent of the Oncology Institute, Dr. Rafael Maia de Sousa, Pink October symbolizes the institutional commitment to humanizing care. “The campaign is a symbol of welcome, hope, and emotional strengthening. Our actions help reduce the stigma surrounding cancer and reinforce the importance of early diagnosis and timely treatment,” he emphasized.
The hospital's general director, Heraldo Pedreira, emphasized that the movement reaffirms the hospital's mission to promote health with empathy. “During Pink October, we expanded prevention and information actions, encouraging the performance of exams and self-care. When breast cancer is detected early, the chances of cure can exceed 90%,” he stated.
Closing the month with gratitude and hope, Ophir Loyola Hospital reaffirms its commitment to promoting women's health, welcome, and comprehensive care, in a campaign that united emotion, solidarity, and awareness.
