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TikTok Digital Influencers Visit Usina da Paz Project

The group closely learned about the social, cultural, and educational actions developed in the complex, which integrates citizenship and inclusion policies of the Government of Pará in Pará communities.

By Matheus Rocha (SEAC)
19/11/2025 21h01

Digital influencers known for their content on the TikTok platform participated, this Wednesday (19), in a visit to the Usina da Paz in the Guamá neighborhood of Belém. The group closely learned about the social, cultural, and educational actions developed in the complex, which integrates citizenship and inclusion policies of the Government of Pará in Pará communities.

During the visit, the content creators got to know the structure of UsiPaz and followed the workshops, sports activities, cultural events, and professional training projects carried out on site. For influencer Thaynara OG, seeing the reality of a Usina da Paz up close was an inspiring experience.

For influencer Thaynara OG, seeing the reality of a Usina da Paz up close was an inspiring experience

“We see that this is a project that really works. We got to know some courses in operation, in practice, and it’s nice to see the inspired classes, people leaving here full of knowledge. So, this is a great incentive. I think it serves as a mirror and model for all of Brazil. Congratulations,” said the influencer.

Exchange of experiences – The influencers also took the opportunity to exchange experiences with the audience served by UsiPaz. They answered questions about video production and talked about the positive use of social networks and the benefits they can generate for those who wish to undertake and secure extra income.

Inspirational stories, like that of influencer Vitor Martins, show this potential. From using the platform, he was able to boost his meal delivery business and is now a reference in the field.

“This is a very good initiative from the Government of Pará. I think that sometimes people just need an opportunity, someone to invest in them to open up a range of possibilities. I am proof of that. I started producing content about my meal delivery business, and nowadays, this is my main income. I found it very beautiful to know the stories and see that here, Pará has given opportunities to people who could be in vulnerable situations but are learning,” declared Vitor.

Vitor Martins showed how the use of social networks can generate opportunities for professional growth

The Director of Social and Corporate Responsibility at TikTok Brazil, Handemba Mutana, thanked for the opportunity to learn more about the work done at Usinas da Paz.

The Director of Social and Corporate Responsibility at TikTok Brazil, Handemba Mutana, thanked for the opportunity to learn more about the work done at Usinas da Paz

“I think this is an incredible job. We can see how happy people are to participate in this project. Here we see a very important connection, which is to support small entrepreneurs. And TikTok is a platform that embraces entrepreneurship. We invite people who are part of Usina da Paz to get to know the platform and congratulate them for the very well done work that is executed in the communities of Belém and also in other municipalities.”