Amazônia Criativa Fair Brings Together Over 30 Entrepreneurs at São José Liberto Space
Event values local production and income generation for the circular economy
More than 30 entrepreneurs from the creative economy participated in the 6th edition of the Amazônia Criativa Fair, held on Sunday, June 1st, at the São José Liberto Space in Belém. The event brought together original brands and showcased a wide variety of products, from traditional crafts to author fashion, thrift stores, bio-jewelry, regional cuisine, and natural cosmetics.
Held at the Coliseu das Artes Amphitheater, the fair started at 10 AM and continued until 3 PM, featuring a diverse program, including a traditional dance presentation, circular fashion, bio-jewelry, cosmetics made from regional raw materials, among other highlights.
Functioning as a showcase for small businesses, the fair aimed to value local entrepreneurship, promote income generation, and encourage the circular economy.
Visitors had the opportunity to closely experience the work of entrepreneurs and participate in interactive activities for the whole family. The program included the sale of typical clothes and foods from the June festivities.
The initiative reinforces the role of the São José Liberto Space as a reference center in culture, art, and the creative economy — promoting exchanges and connections between creators and consumers.
Among the exhibitors was Jussara Oliveira, creator of the brand Meu Pé de Caju, focused on author children's fashion, with pieces made from 100% cotton. She started in the market producing professional uniforms and worked in this segment for about 10 years in Brasília (DF). Upon returning to Pará, she decided to change focus and pursue children's fashion.
“This is my first time exhibiting at São José Liberto, and I am really enjoying it. Here, in addition to promoting my work, I also meet other entrepreneurs, exchange ideas and knowledge. I like participating in these events because it is a way to communicate with the public and, at the same time, gain more experience,” says Jussara, who has been working with author children's fashion for seven years.
Also present at the event was entrepreneur Dany Neves, founder of the natural soap company KOA, created in 2017. The brand produces natural, vegan, and multifunctional soaps and cosmetics made with oils and butters sustainably extracted from the rich Amazonian biodiversity, through local communities.
Dany sees the fair as a valuable opportunity for small entrepreneurs to promote not only their products but also the economic potential and sustainability present in production. “It is very difficult to have a physical space because the costs are high. Therefore, having access to fairs like this is essential. It is a chance to showcase our production, stimulate the local economy, and show our work to the city. Many people still do not know what we do precisely because we do not have a fixed space,” said Dany Neves.
Lilian Maneschy has been working with thrift stores for only 45 days and shared that entrepreneurship has always been a dream. Upon retiring, she finally decided to realize it. “I have always had this desire, this idea stored. I thought: 'I cannot go through life without trying something I have always wanted to do.' I chose the thrift store for three reasons: first, because I believe in sustainable fashion; second, because it is a way to offer good and affordable clothes to those in need; and third, to generate income for my family. I do not follow this line of high prices; it does not fit with the proposal.”
The entrepreneur, Lilian Maneschy, also highlighted the importance of institutional support: “I am enchanted with the space that public agencies are offering to small entrepreneurs. I have already participated in a fair at the Memorial dos Povos and now here at the Polo Joalheiro. For those who are starting, this encouragement is essential.”
“Creating opportunities to promote Pará entrepreneurship” is one of the guidelines of the State Government, which operates through the Secretariat of Economic Development, Mining, and Energy (Sedeme), with initiatives aimed at promoting and strengthening sustainable entrepreneurship. The initiative also seeks to give visibility to Pará production and expand its presence in new markets. The Amazônia Criativa Fair is a movement that values local production and encourages practices aligned with sustainability and the circular economy,” emphasizes Sherry Brom Rodrigues, director of DDCIS/Sedeme.
