Setur participates in a panel on cultural tourism and creative economy in the Green Zone
Public representatives discussed tourism that respects local traditions, integrated with culture and the creative economy, as a vector for development
The State Secretariat for Tourism (Setur) participated in the panel "Cultural Tourism: connecting tradition, community, and culture" on Monday (10), the first day of the 30th United Nations Conference on Climate Change (COP30) in Belém. The event was held at the Ministry of Tourism's booth, "Discover Brazil," located in the Green Zone at the City Park.
During the panel, public representatives discussed topics such as community-based tourism, regenerative tourism, the role of culture in building more sustainable tourism that respects local traditions, and the integration of culture, creative economy, and tourism as a vector for development.
Attending the event were the Secretary of Creative Economy of the Ministry of Culture, Claudia Leitão; the head of Setur, Eduardo Costa; and the municipal Secretary of Tourism of Belém, Cilene Sabino.
Essence of the Pará people - Secretary Eduardo Costa emphasized that cultural tourism is very strong in Pará, based on an ancestral culture that unites syncretism, gastronomy, legacies from colonizers, and handicrafts, which form the essence of being from Pará. "This COP moment is the time to give visibility and showcase all our cultural wealth, our identity to the world. Those who come here will find a transformed city, with linear parks, new cultural and tourist facilities, a city with investments from the State government that will remain for everyone, boosting tourism every year. Tourism that will also be expanded with the increase of air routes, more connectivity from new flights, and with the Port of Outeiro, where ships that already came to the State will be able to dock," he emphasized.
Eduardo Costa also mentioned other initiatives, such as the Combu Chocolate Route, which values regional products and strengthens the creative economy.
Secretary Cilene Sabino highlighted the strength of Pará's cultural identity and the potential of tourism to promote the wealth of Belém, which recently earned the title of World Capital of Brega. “People come for our culture. They want to know our music, our cuisine, and our traditions. Belém has much to show and offer: from carimbó to tacacá, from brega to maniçoba,” said Cilene Sabino.
Ecossystem - Secretary Cláudia Leitão, who addressed the creative economy, emphasized the importance of integrated public policies to strengthen the creative economy and sustainable tourism in Brazil. "Talking about the creative economy is very important. More than that, it is important to formulate, implement, and monitor public policies for this economy. I am talking about cultural and creative segments that live in an ecosystem, and this ecosystem needs to be quite structuring, so that we can allow the territory to produce, while the uses of the territory are not harmful to the planet," she stated.
The secretary also stressed that culture is a great asset of responsible tourism, creative tourism, and experiential tourism. "Tourism that needs to recognize the alterity (the ability to see humanity in others) of the territories, the economic dynamics that need to be respected in the ways of creating, producing, marketing, distributing, and consuming," she added.
"Discover Brazil" - After the panel, the Ministry's booth was officially opened, with the presence of Minister Celso Sabino, alongside the COP30 mascot, Curupira, and the Cordão da Bicharada, which includes adults and children dressed as animals from the Amazon fauna, originating from the municipality of Cametá, in northeastern Pará.
Named "Discover Brazil," the booth will host a series of panels, activations, and launches that reaffirm the country's commitment to sustainable, inclusive, and low-carbon tourism. The first day of activities was entirely dedicated to the Amazon, highlighting cultural diversity and the strength of traditional communities.
